When people search for a product or service near them (“best bakery near me” or “AC repair Delhi”), Google shows a list of businesses on a map — with ratings, photos, and contact details. This is powered by Google Business Profile (GBP) — earlier called Google My Business.

For small and medium businesses, this is the easiest way to appear on Google without spending on ads

What Is Google Business Profile?

It’s a free tool from Google that lets you create a business listing. When someone searches for your business name or your type of service, your profile appears on Google Search and Google Maps with:

Your business name

Address & location on map

Phone number

Website link

Photos & videos

Reviews from customers

Opening hours

Why It’s Important for Small Businesses

Free Visibility: You show up on Google and Maps without paying for ads.

Local SEO Boost: Helps you rank higher for “near me” searches.

Trust Factor: Reviews, photos and verified info build credibility.

Easy Customer Action: Customers can call, get directions, or visit your website with one click.

How to Set It Up

1. Go to https://www.google.com/business/

2. Sign in with your Google account

3. Enter your business details – name, category, address, phone, website

4. Verify your business – Google sends a postcard, phone call, or email for verification

5. Add photos & description – upload product photos, your logo, interior shots

6. Post updates & offers – you can share news, discounts, or events like on social media

Tips to Rank Higher on Google

Fill out every section completely (services, opening hours, FAQs).

Add high-quality photos regularly.

Ask happy customers for reviews and reply to them.

Post weekly updates or offers.

Keep your info updated (holiday hours, new phone numbers).

How Web Optimum Helps

We help businesses set up, verify, and optimize their Google Business Profile to rank higher locally. We also create posts, manage reviews, and link the profile with your website for maximum impact.

Conclusion

Google Business Profile is like a free mini-website inside Google — it helps people find you, trust you, and contact you instantly. If you run a local business and don’t have it yet, set it up today or let Web Optimum do it for you.