Digital marketing utilizes online platforms and technologies to promote products or services and connect with target audiences. It includes strategies like search engine optimization (SEO) to enhance website visibility, content marketing to provide valuable information and engage users, and social media marketing to interact with audiences on platforms like Facebook and Instagram. Email marketing targets potential and existing customers with personalized messages, while pay-per-click (PPC) advertising involves placing ads on search engines or social media and paying for each click. Affiliate marketing partners with other businesses or influencers to drive sales. Overall, digital marketing offers precise targeting, tracking, and optimization to effectively reach and engage customers.