Search Engine Optimization (SEO) is a comprehensive approach to increasing a website’s visibility and ranking on search engine results pages (SERPs). It involves a combination of on-page and off-page techniques. On-page SEO focuses on optimizing elements within the website, such as content quality, keywords, meta descriptions, and site structure, to make it more relevant and accessible to search engines. Off-page SEO includes activities like link building, social media engagement, and improving the site’s authority and reputation through external sources. SEO aims to attract more organic traffic by making the site more visible to users searching for relevant terms, ultimately driving better user engagement and conversions